Working on the Marketing Insights and Communications team for St. Thomas, I’ve developed skills in several different Content Management Systems for creating, updating and personalizing web content for many different purposes. A department might request a new page or two to promote a new addition to their course catalog, or a professor might reach out to the team for assistance creating a signup page for a large-scale event. There are a lot of moving parts in a web presence as large as the University’s, so there’s never a shortage of new workflows to experiment with.
The above images provide one example of how I work from concept to finished page. The image on the left shows a page table, a document that contains all the information needed to design and launch a webpage in a CMS like Cascade. The team is usually provided with the text itself, but is given freedom as to how it is presented within the page. I create the page table to organize the provided text into categories and modules that lend themselves well to being read and interacted with online.
After some back-and-forth with the requesting department, we can use a CMS to construct the page itself, bringing it to a publishable state as seen in the image on the right.